How about flat sales, missed targets and forecasts that read like fiction stories for starters.
Sales Leaders cite four reasons why they want to see increased sales effectiveness:
- If buyers have fundamentally changed how they buy, we need to change how we sell
- We need our sales teams to become business people who happen to sell
- We need to equip our people with the strategies,
tactics, skills and tools to enable them to compete effectively in
today's market.
- We need to take full advantage of available
technology to enable us to provide learning opportunities that are both
cost effective and that are sustainable.
